CHARRADI HAITHEM

AWDI VISUAL IDENTITY

SERVICES

BRANDING. ART DIRECTION

DESIGNER

CHARRADI HAIHEM

LOCATION

SAUDI ARABIA

CLIENT

AWDI COMPANY

CONCEPT

Our corporate brand serves as a visual embodiment of our collective skills, intelligence, and business acumen. The purpose of this identity is to provide comprehensive guidelines for the consistent use of our brand, enabling our audiences to recognize our corporate ambition through its expression. In developing a brand identity for selling spices, our inspiration stems from the vibrant hues of pepper, presented in an alluring manner to convey our specialization in the culinary realm. The logo features two harmonizing colors that reflect the diverse spectrum of spice shades. At the center of the logo, the paper shape symbolizes the raw essence of the spice, highlighting its pure, natural origin.