Welcome
Let's build your brand with clarity.
This will take about 5–7 minutes.
Brand Foundation
Tell us about the core of your brand.
Use a brief, objective description.
Describe your purpose, vision, mission, and core values.
Audience & Market
Define who your brand speaks to.
Age group, demographics, interests, lifestyle.
Who are your main competitors? How are you positioned?
Brand Personality
Position your brand on each personality spectrum.
Current Visual Identity
Tell us about your existing brand visuals.
New Logo Direction
Help us understand the direction for your new logo.
Logo Type Preference
Select the logo styles that appeal to you.
Brand Voice & Expression
Define how your brand sounds and connects.
Review & Confirm
Review your answers below before submitting.
Project Terms
The initial deposit (down payment) is non-refundable once the project begins. This secures your slot and covers initial research and concept development.
You will receive 2-3 initial logo/brand concepts to choose from. Each concept represents a unique creative direction based on your questionnaire responses.
The project includes 2 rounds of revisions on the selected concept. Revisions cover adjustments to layout, color, and typography within the approved direction.
Revisions beyond the included 2 rounds will be quoted separately and billed before work continues. Major direction changes may be considered a new concept.
If feedback is not provided within 7 business days at any stage, the project timeline will shift accordingly. Projects inactive for 30+ days may require re-scoping.
We work closely with you to achieve the best result. If the initial concepts don't resonate, we refine within the revision scope. Full refunds are not guaranteed after work has started.
Final deliverables will be provided in industry-standard formats: AI, EPS, SVG, PDF (vector), and PNG, JPG (raster) in all required sizes and color modes (CMYK + RGB).
Once you approve the final design, the project is considered complete and closed. Reopening a closed project for modifications may be subject to additional billing.
Upon final payment, you own full rights to the approved logo and brand identity. We reserve the right to showcase the work in our portfolio and case studies unless agreed otherwise.
Project duration depends on scope and feedback speed. A typical brand identity project takes 3-5 weeks. Delays in feedback or content may extend the timeline accordingly.